Sony is an electronics company based in Tokyo, Japan. Right now Sony is the world's largest electronics manufacturer and one of the largest companies in Japan and the world. Sony company traded on the Tokyo Stock Exchange with the number 6758 and the New York Stock Exchange as SNE through ADR.
In late 1945, after World War II, Masaru Ibuka started a radio repair shop in a department store building in Nihonbashi, Tokyo. The next year, he was joined by his colleague Akio Morita and they founded a company called Tokyo Tsushin Kogyo KK, which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G.
In the early 1950s, Ibuka traveled in the United States and hear about the 'invention of the transistor at Bell Labs. He convinced Bell to license the transistor technology to Japanese companies. While most American companies were researching the transistor for military applications, Ibuka looked to apply it to communications. Although the American companies Regency and Texas Instruments built transistor radios first, it was Ibuka's company that makes them commercially successful for the first time. In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55 transistor radio's first mass-produced. They followed up in December the same year by releasing the Sony TR-72, a product that won the support both within Japan and in export markets, including Canada, Australia, Holland and Germany. Featuring six transistors, push-pull output and greatly enhanced sound quality, the TR-72 continued to be a popular seller into the early 60's.
In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. That's for the TR-6 that Sony first contracted "Atchan", a cartoon character created by Fuyuhiko Okabe, to become advertising character. Now known as "Sony Boy", the character first appeared in a cartoon ad holding a TR-6 to his ear, but went on to represent the company in advertisements for various products well into the mid-sixties. The next year, 1957, Tokyo Telecommunications Engineering came out with the TR-63 model, the smallest (112 × 71 × 32 mm) transistor radio commercial production. It was a commercial success worldwide.
University of Arizona professor Michael Brian Schiffer, Ph.D., says, "Sony is not the first, but their transistor radios were the most successful. TR-63 in 1957 penetrate the U.S. market and launched a new industry of consumer microelectronics." In the mid-year 1950 -an, American teens had begun buying portable transistor radios in huge numbers, helping to propel the young industry of approximately 100,000 units in 1955 to 5,000,000 units by the end of 1968.
sony headquarters moved to Minato, Tokyo from Shinagawa, Tokyo around the end of 2006.
History of SONY:
Sony was founded on May 7, 1946 with the Tokyo Telecommunications Engineering with about 20 employees. Their first consumer product was a rice in the late 1940s. Along with the development of Sony as a large international company, he bought other companies that have longer histories, including Columbia Records (the oldest record company that still exists, was established in 1888).
When Tokyo Tsushin Kogyo was looking for names that have been romanized (not language or writing in Japan) to market their company, they strongly considered using their initials, TTK. The reason they did not, is because the railway company Tokyo Kyuko was known as TKK.
The name "Sony" was chosen as a combination of Latin words Sonus, which is the root of sonic and sound, and the English word sonny ("child") who after a combined mean that a small group of young people who have energy and willpower to the creation and innovative idea that will not terbataskan. At that time, it is very strange for a Japanese company to use Roman letters to spell his name, let alone the use of phonetic characters used in Japanese writing (instead of using Chinese characters). And in 1958 the company began to formally adopt the name "Sony Corporation" as the name of the company.
This step is getting opposition; TTK bank which is a sponsor at the time, Mitsui have strong feelings against the name. They wanted a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, because he did not want the company name associated with any particular industry. Finally, the Chairman and President Masaru Ibuka Bandai gave its approval.
In 1988, Sony bought CBS (Columbia) Records Group from CBS. He then called the "Sony Music Entertainment".
In 2000, Sony had sales of U.S. $ 63 billion and 189,700 employees. Sony acquired the company Aiwa
in 2002, Sony also has a television channel in India and channels dedicated to Indian community in Europe.
Sony has historically been notable for their own creations to impose standards for recording and storage technologies, which often differ from other manufacturers / from trends in the market. The most famous of all is the video cassette format war in the early 1980s, when Sony marketed its Betamax system for video cassette recorder against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and become the worldwide standard for consumer VCRs and Sony was forced to succumb.
Sony is also using their MemoryStick memory modules for digital cameras and other portable equipment, a few other companies use. Sony is also trying to compete with Iomega Zip drives and Imation Superdisk through artificial HiFD them but failed big.
On July 20, 2004, the European Union approved the 50-50 merger between Sony Music Entertainment and BMG. The new company will be called Sony BMG and Universal will be with fellow RIAA, control 60% of the world music market.
On 13 September 2004, a Sony-led consortium completed the agreement to purchase the famous film studio Metro-Goldwyn-Mayer for $ 5 billion, including $ 2 million in debt. (But ane believe, this debt can be paid off by film2 quality that will diahasilkan Metro-Goldwin-Meyer next, example james bond series,)
The following products produced by sony:
TV = Sony has a BRAVIA TV range that has fitur2 sophisticated, such as definition full hd 1080p, HDMI, USB slot, LED screen triluminos, Motionflow (refine movement), and 10-bit color, and BRAVIA Engine sbagai graphics engine, (TPI most BRAVIA with this sophisticated spec only available in certain series, such as the series X, ZX, EX, and W, for a personal dictionary agan and gentlemen, adalh BRAVIA stands for Best Resolution Audio Visual Integrated Architecture
COMPUTER = VAIO computer from Sony is a series, to personal dictionary agan2, VAIO stands for Visual Audio Intelligence Organiservaio itself has such a powerful laptop jajarn series Z, FW, and AW ,.... ranks of the computer already has a high specification required users ngakses for a variety of applications and heavy media,
MUSIC PLAYER = SONY also has a line of music players, which named WALKMAN, music player lagendaris (before the throne of the king finally fell to the ipod music player) actually own walkman series has an "ultimate her" the walkman series X. walkman series x has been using a touchscreen OLED display, and has a storage capacity of up to 16 and 32 gb,
GAME CONSOLE = SONY also has games, playstation.